Systemize to Scale: a weekly email series for proactive coaches and service providers who want to take back their time and increase their profits without breaking the bank or burning out in the process.
Wife, mom and OPS Maven. When I'm not working with my clients putting together banging systems and building empires, you can find me spending time with my family or floating round the pool.
You already know the saying, the money is in the list. And it’s ever so true when it comes to building a business online.
Regardless of what stage of business you are in, list building, aka, lead generation should be one of your top priorities at all times. New strategies and tactics come out regularly and it’s hard to know where to focus your effort. Check out the list below to see what’s working TODAY.
#1 Lead Magnets (aka freebies, IFO’s, opt-ins, ethical bribes, free gifts, etc)
This is the most common way to build your list. One piece of content that your ideal customer needs. There’s no shortage to the types of lead magnets you can create, but the typical lead magnet is usually a pdf guide, checklist, or eBook.
They’re typically on the homepage and sidebars of websites and used as the main point of entry for a funnel with an optin page.
Here are the steps to create your own:
Here are a couple of fun examples:
Our Feel Good Fortune Formula
Kristin Thompson’s Triple Threat Training
#2 Content Upgrades
These are mini-lead magnets and super specific.. A content upgrade is attached to a blog post. It’s designed to get leads faster than a traditional lead magnet because the idea is…if someone is reading your blog post they are more likely to opt-in for something specific to the topic of that blog post, than a generic lead magnet.
These are great to use in…
Here are the steps to create your own:
Here are a couple of fun examples:
#3 Challenges
Challenges are a pre-determined time/place for a group of people to go through a series of tasks to accomplish a goal. It includes a challenge sign-up page/thank you page, plus content that gets dripped out via email or social media for the duration of the challenge.
This is a great list build to do right before a big launch. You’re positioning yourself as their leader/guide and getting them to take action.
Here’s how to create your own:
Here’s a great example of one.
Natalie Lussier’s List Building Challenge
#4 Webinars
Webinars (sometimes called Master Classes) can be live or automated and are great lead magnets. To pull one off, you need a registration page, thank you page, and a way for people to watch the webinar (and chat with you and other viewers).
You can run webinars on a regular basis to grow your list and build up good will with valuable free content.
Webinars are ALSO a great selling tool and are commonly used as part of a launch to sell products and programs.
Here’s how to create your own:
#5 Video Series
These are typically a 3 part video series followed up by a webinar. You need a registration and thank you page for the series.
There’s some production that goes in to the whole process so these are usually created to list build for a high-end launch.
Here’s how to create your own:
Watch ANY time-sensitive launch, and you’ll notice a video page with videos that UNLOCK. These are time-sensitive so they are hard to find current examples.
#6 Groups
Some people will say that Facebook groups are dying, and that can be true for some, but I’m still seeing great groups out there that keep their people engaged and serve them at a high level. If you love community building and a high level of engagement with your audience, you can use a group as a list builder as well!
Here’s how to create your own:
#7 Quizzes
This one is my new favorite! People love to take quizzes and they convert very well! The best part is that you can segment your list based on people’s answers. You can create highly customized downloads and email sequences specific to the answer they received at the end of the quiz.
This is a great way to segment your list (as mentioned above). They’re also a great lead at the beginning of a funnel, or as a content upgrade to a blog post.
Here’s how to create your own:
You started this business to have more time, freedom and money so you could enjoy your life but you've hit a wall and you're almost at the point where you can't take on another client, or launch another thing until you've got things under control.
I've been there. And I've got you.