Your Business Grew.  
Your Operations Didn't.
Let's Fix That.

You've built a real business. Revenue is there, clients are there, the demand is there. But behind the scenes? Processes live in your head, your team needs you for every answer, and your tools are held together with duct tape and good intentions. Find out where your business is leaking time and money, and exactly what to fix first.

Because the goal isn't a tidier backend. It's room for whatever you want to do next.

Start with The
Operations X-Ray

Get to Know Me

Operations Strategist for Online Business Owners

Hey, i'm marta!

I help online service business owners get their operations out of their head and into systems that actually work.

After 18 years in online business operations, I've seen the same pattern hundreds of times: talented people building businesses that can't function without them personally holding every piece together. That's where I come in. I design the workflows and build the infrastructure so your business can grow without everything depending on you.

Get to Know Me

Randy Spelling, Life Coach & Author

“My business finally feels like a professional business.”

Learn More

Stop being the person who manages everything. I embed in your business as your operations partner, managing the people, projects, and processes so things move forward without you pushing every piece. Think of it less like hiring help and more like getting an operations brain who thinks ahead and manages the whole picture.

Ongoing Operational Support

Learn More

Something's off and you can feel it, but you can't quite name it. I get inside your business, look at how everything actually connects, and find exactly where it's leaking time, money and energy. You leave with your Order of Operations: the exact sequence to fix it in, written so anyone can work from it.

An X-ray doesn't fix the break. It shows you exactly where it is.

I take the one workflow causing you the most pain and build it properly, so it runs without you babysitting it and holds up as you grow. Documented, so your team can follow it without coming to you. Built in the tools you already own whenever possible.

The Operations X-Ray

Systems that Scale

see how we can work together

Learn More

A diagnostic of where your business is leaking time and money.


Build the system that stops the leak.


If any of that sounds familiar, you're not behind. You're just at the point where personal effort alone can't carry it anymore. Something structural has to change.

does this sound like you?

Your operations haven't kept pace with your growth. And you can feel it in every part of your day.

You're good at what you do. Your clients get results. Revenue is solid. But running the business has quietly become its own full-time job.

Let's Talk Through What's Going On

I start every day planning to work on what matters, and end it having answered questions, chased deliverables, and put out fires.

My tools are half-set-up and nothing connects. I know things are falling through the cracks. I just don't know which ones yet.

I've hit a ceiling. I can't take on more without something breaking, but I can't afford to slow down either.

I've tried hiring help before. It didn't stick. I ended up re-doing the work or managing more, not less.

Why I Do What I Do

After 18 years of doing this, here's the pattern: most business owners don't have a strategy problem. They have an infrastructure problem. The ideas are there. The revenue is there. But the backend can't support what comes next. I've spent my career inside businesses like yours, building the systems that make everything else possible.

Freedom is engineered. I believe you can have the business and the life, but only if your operations are designed intentionally.

Read My Story

I hold her directly responsible for shepherding me through two hugely expansive years in my business!

— Suzanne Falter

Marta Costa is a calm source of wisdom and efficiency in the midst of the usual whirlwind of running an Internet business. Marta also has a powerful command of all things technical, and has built me some of the best web sales pages I’ve used in this business. I feel blessed to have her on our team — and hold her directly responsible for shepherding me through two hugely expansive years in my business!

"My business finally feels like a
professional business."

— Randy Spelling

Since working with Marta my engagement has grown by 4 to 5 times, I have had more people come into my programs and with everything she has created, my business finally feels like a professional business.

“I couldn't run my business without her!”

— Kristin Thompson

Marta was my own great-woman-behind-the-woman, without whom I would have never been able to grow my business, working only 3 days a week.  That's right, Marta is the one who helped me grow my business to over six figures.

A Good Place to Start

Download my free guide

Your client onboarding sets the tone for everything that follows. This guide walks you through 10 practical systems, from automations to checklists, that turn your onboarding from a scramble into a repeatable process. Less manual work for you, better experience for your clients.

Top 10 Client Onboarding Systems That Actually Keep Things Running

Ready to Stop Holding Everything Together?

If you're at the point where the business works because you personally make it work every single day, and you're ready for that to change, let's have a conversation. No pitch, no pressure. Just an honest look at where things stand and what it would take to get your operations where they need to be.

Book a Free Call