The Partner Who Helps You Finally Breathe In Your Business
Learn More About My Journey
You’ve built something amazing—but it shouldn’t cost you your freedom. I’m here to help you create streamlined operations so you can focus on your genius, serve your clients better, and actually enjoy the life you’re working so hard for.
Online Business Manager & Systems Strategist
Hi! I’m Marta Costa
CERTIFIED IN:
Since then, I’ve helped service providers go from duct-taped, chaotic back-ends to streamlined, data-driven operations that let them focus on what they do best—without being chained to their desk.
I know what it takes to create a business that works for you, not the other way around. And I’m here to help you make that your reality
I didn’t start out thinking I’d be an Online Business Manager.
I just wanted to work from home when that wasn’t easy. I began as a virtual assistant and eventually grew into OBM work—but my real passion sparked with one client in particular.
Together, we redesigned her workflows, schedule, and team so she could hit multiple six figures while only working three days a week. Watching her spend time with her son while running a thriving business lit a fire in me.
She was a talented speaker with a young son, but her growing success meant longer hours. Even with help, she was stuck—afraid to grow more because she didn’t want to sacrifice family time.
HOW I GOT HERE
My Story
I realized I didn’t just want to help people grow their businesses. I wanted to help them grow businesses that support the lives they want to live.
What I Stand For
Growing a business shouldn’t mean giving up your life.
I believe decisions should be informed by the right mix of intuition and data.
We’ll set up metrics that actually matter to your growth and freedom.
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Clarity
Calm
Data-Driven
Lifestyle First
I believe in building operations that are intentional, sustainable, and human. These values guide everything I do—and they’ll be the foundation of how we work together.
Your business should support the life you want. We’ll design systems and offers around your ideal lifestyle—not force you to work more.
Confusion costs money. Together, we’ll bring calm, clear structure to your people, processes, and projects so everyone knows exactly what to do.
Every problem has a solution. We’ll replace overwhelm with a steady, confident approach so you can handle growth without chaos.
My Journey to Building Freedom-First Businesses
Every service provider has a story, and so do I. From launching as a solo VA to becoming the partner business owners trust to simplify and scale their operations, I’ve seen firsthand how the right systems can change everything. Here’s how my journey unfolded—and why I’m so committed to helping you build a business that feels as good as it looks.
A trip down memory lane
2008
The Spark: Starting as a VA
I’ll never forget finding an article in Good Housekeeping magazine on the 5 Work From Home Jobs That Aren't a Scam. This sent me down the rabbit hole that's lasted over 15 years! Working from home was rare then. I hustled to build a VA business, learning the nuts and bolts of online operations the hard way.
2012
Early Career: Moving into OBM Work
As my clients grew, so did their needs. I found myself managing launches, systems, and teams—falling in love with strategy and operations.
2015
Major Breakthrough: The Lifestyle Business Vision
Helping a client restructure her business so she could work 3 days a week while growing to multiple six figures changed everything. I realized this was my mission.
2017
Data-Driven Systems Strategy
I started developing methods to audit, measure, and optimize every area of a business, ensuring my clients weren’t just busy—but effective.
2019
Founding Marta Costa & Co.
I turned my experience into a business built around one promise: to help service providers create freedom-first operations that let them grow without burning out.
2021
Supporting Impact-Driven Entrepreneurs
I’ve worked with coaches, consultants, and service providers around the world, helping them design businesses that support the life they want to live.
2023
Metrics for Momentum Framework
I formalized my 90-Day approach to auditing, measuring, and building back-ends that run smoothly—so clients can focus on serving and living.
2024
Committed to Your Success
I’m here to be your partner, not a quick fix. Building your business to support your dreams is the work of a lifetime—and I’m all in.
Marta the travel junkie
I love discovering new places—from tropical beaches to quiet mountain towns. Travel reminds me there’s always another way to see the world (and do business).
the Wife & Mother
the Lifelong Learner
Marta the mom
My family is everything. From movie nights on the couch to planning our next big adventure, they keep me grounded in why this work matters so much.
the Lifelong Learner
The Travel Junkie
Marta the Lifelong Learner
I’m a perpetual student. Whether it’s diving into new ops software or reading a thriller at midnight, I believe curiosity is the best fuel for growth.
The Travel Junkie
the Wife & Mother
All the Facets of Me
There’s more to me than systems and strategy.
Here’s a look at the other sides of my life—because building a freedom-based business means making space for what matters most.
Why I Do This Work
I’ve seen too many talented, service-driven business owners burn out trying to do it all.
I help coaches, consultants, and agency owners build streamlined, freedom-first businesses that support their dream lifestyle—without sacrificing quality, client results, or their sanity.
Ready to Build the Business You’ve Always Wanted?
If you’re tired of duct-taped systems, endless to-do lists, and being the bottleneck in your own growth, I’m here to help. Together, we’ll design operations that free you up to do your best work—and actually enjoy your life.
Let's Hop on a Call & Chat!
