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I hated the idea of list building. It felt sleazy. It was the internet marketing equivalent of a telemarketing call. It was the perfume girl at the mall, peddling some flowery concoction for eighty bucks an ounce. Try it. Come on. Come on. You’re going to love this, honey.  For years, I didn’t pay attention to […]

The List Building Mistake That Messed With My Business